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Middle Performance Optimization Manager (Paid Search)

  • Remote
    • Bogota, Distrito Capital de Bogotá, Colombia
    • Tbilisi, Tbilisi, Georgia
    +1 more
  • Performance Optimization

Job description

  • Set up, execute, and optimize ad campaigns in Google Ads

  • Collaborate with senior managers and team leads to support their responsibilities and workload, ensuring smooth workflow and contributing to the overall success of the team.

  • Preparation of comprehensive reports and metrics, providing accurate data on campaign performance and insights to stakeholders. Utilize Google Analytics for comprehensive reporting

  • Update and maintain dashboards to track the progress of all ad campaigns, ensuring real-time visibility of key metrics and performance indicators

  • Communicate regularly with internal teams (e.g., Media Optimization and Client Service) about campaign status and performance, and ensuring client satisfaction throughout the campaign lifecycle.

  • Maintain up-to-date knowledge of ad tech tools and industry trends.

Job requirements

  • Confident understanding of search engine marketing principles and concepts.

  • Experience with Google Ads from 2 years. Knowledge of other advertising platforms is an advantage.

  • Experience with GTM and GA4.
    Strong analytical skills with the ability to interpret data and derive insights.

  • Passion for digital marketing and eagerness to learn and grow in the field.
    Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.

  • Fluent English B2+
    Strong attention to detail and ability to manage multiple campaigns simultaneously.

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