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Middle Performance Optimization Manager (Paid Social)

  • Remote
    • Bogota, Distrito Capital de Bogotá, Colombia
    • Tbilisi, Tbilisi, Georgia
    +1 more
  • Performance Optimization

Job description

  • Execute and optimize social campaigns across various platforms, such as Meta, Linkedin, TikTok, and more with a focus on achieving media or performance KPIs.

  • Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

  • Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

  • Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

  • Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

  • Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

  • Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

  • Proven in managing social media advertising platforms, such as Facebook Ads Manager, TikTok, LinkedIn, etc.

  • Experience with GTM and GA4.

  • Strong analytical skills with the ability to interpret data and derive insights.

  • Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.

  • Fluent English B2+

  • Strong attention to detail and ability to manage multiple campaigns simultaneously.

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