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Senior Performance Optimization Manager

  • Remote
    • Belgrade, Beograd, Serbia
    • Tbilisi, Tbilisi, Georgia
    • Bogota, Distrito Capital de Bogotá, Colombia
    +2 more
  • Media Optimization BrandWorks

Looking for Senior / Senior+ level with a strong potential for future leadership roles (esp. Performance Lead)

Job description

  • Execute and optimize social campaigns across various platforms, such as Meta, LinkedIn, TikTok, and more with a focus on achieving media or performance KPIs.

  • Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

  • Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

  • Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

  • Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.

  • Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

  • Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.

  • Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

  • Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

  • Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, TikTok, LinkedIn Campaign Manager, etc.

  • Experience with advanced dashboarding / reporting tools would be a huge advantage (Clicdata, Microsoft Power BI, Google Data Studio, etc)

  • Fluent English B2+

  • Leadership Experience

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